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This is the only detergent that will take the odor out when our 16 year old dog had accidents. Even worse to remove are cat stains and odors...this removes those as well. It smells great and even though I have the worlds most sensitive skin, I haven’t had an issue with it. I do remember my mom using it in the 80’s and they have changed it a little since then but it works well in my front load washer. Can’t complain! Check out YouTube for old commercials. Very nostalgic.
I have used era for years. I could not find any laundry detergent that would take out stains and left my clothes smelling clean after they were washed.My children were active in softball and baseball. It took out grass stains and red dirt stains that other detergent did not. I don’t know what has changed but the detergent seems like it doesn’t clean my clothes for everyday wear. Would like to get back the way it used to be. Seems like Dawn gets out more stains than era does.
I've used this detergent for years. It's always been great. However, I feel like it's gotten watered down recently. It used to be a thicker consistency and a deeper blue color. I'll still use it, but wish it would return to the older formula.
I love the scent of Era. I can only find it at Walmart, Sometimes it is sold out. It gets out a lot of different stains.
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The scent is a nice mild, light, not overbearing scent. It leaves my clothes smelling clean but not like flowers or fruit... just clean. I always get complimented. It works very well on stains too! But it’s getting impossible to find it anywhere!!!! It used to be at my local grocers... Acme, KMart, RiteAid, Target... but I cannot find them anywhere anymore. I’ve been ordering on amazon as a last resort. I’m hoping it’s back in a store soon!
I really like this laundry detergent but getting hard to find would like to know why so hard to find
I love this laundry detergent, is the best for preventing stains on clothes and towels. It is so hard to find it anymore, and that is a shame. I have used this product since the early 80's, it preformed then and now better than any other product I've had to try, ok Tide was fine also. I hope P&G does not do away with Era Laundry detergent.
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